Water Filter: Zero Water vs. Brita

When you want clean water free from impurities that tend to spoil the natural flavor of water other than endangering your life and health, invest in a water filter. The market today is filled with quite many filters that make it difficult to choose the right one.

Imagine setting up a reverse osmosis system in the house, even when you have the budget still does not make sense. The affordable and realistic alternative would be buying the best water filter to cater to your needs. When looking for a product that guarantees good health, you always aim for the best, so it is necessary to take your time, compare several filters, and look at what will fulfill your desires.

It is for this reason that we thought we should make searching easier by narrowing on Zero water filter and Brita water filter. These two filters are affordable; they have a niche in the market and are popular brands.

Best Water Filter

Understanding ZeroWater and Brita Water

Both filters are supposed to eliminate chlorine traces and impurities from heavy metals such as mercury and lead. The competition is making the manufacturers provide high-quality filtration. Brita water filter has an activated carbon made from coconut with ions replacing the resin. The activated carbon can remove zinc, chlorine, copper, mercury, cadmium among other impurities according to manufacturers.

ZeroWater has a five-stage filter that eliminates heavy metals and toxic chemicals. Just like the Brita, its filter is an activated carbon and ion exchange resin. All the filtration stages remove impurities to make sure you get fresh water within the shortest time possible.

Filtration Quality

The reason behind the choice of a water filter is to get pure water. Filtration sciences used in these two are different, but they strive to give the same result. As already stated, for Brita an active carbon removes impurities while ZeroWater uses the five-filtration stages to do the same.

Each of the stages has distinct roles where the first stage removes chlorine. The second step is where ion exchange takes place by eliminating dissolved metals like Aluminum and Zinc. The remaining three stages are to remove anything left in the water to keep your water pure and clean.

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Brita uses a sponge-like filtering system capable of removing chlorine smell and flavor. The same functionality is available in the ZeroWater activated carbon that adds chlorine electrons. These two water filters can neutralize water and give clean water but with different tastes.

Using the ZeroWater gives a pleasant taste giving you the feeling of taking pure water. The taste may have a plastic taste if you fail to clean them well enough. The taste leaves you with a taste like that from bottled water.


The ergonomics on Brita and ZeroWater are slim and aesthetically pleasant. The filters can fit in small spots like in the refrigerator door. Brita filter has a slimmer version unlike the ZeroWater, which only has a standard model.

The mouths are easy to open when you need to serve water. The Brita has a simple design and is pleasantly ergonomic. ZeroWater serves water that is more refined.

Filter Durability

The durability of water filters depends on many factors. The most relevant to think about is how dirty or clean your water is. The standard claim by makers of these filters is that they can serve up to 40 gallons, translating to a lifespan of about three to five months. The lifespan of the Brita and ZeroWater are the same, durability between the two differs.

Water Filter Speed

The best way to gauge the speed of the two filters is to measure the time it takes to filter an average cup of water. Do not forget to evaluate the water quality and filter ergonomics if they stand out. Brita fitters a cup faster than a ZeroWater would.

Which Filter is best for you?

When you are presented with the two filters, you will realize that both have been certified to remove harmful materials from water. Brita and ZeroWater filters are environmentally friendly because of their construction using recyclable products. The technologies used to ensure that they are BPA free and for the ZeroWater, you will have a TDS meter that ensures you get the acceptable filtration levels.

The ZeroWater takes longer than Brita to process but with an inferior taste due to the additional filters removing hidden elements in water. ZeroWater has a better filtration system for people who feel comfortable waiting for the five stages.

With all considerations made, ZeroWater seems to capture the minds of people who like to drink water with a negligible number of impurities due to the extensive filtration technology. On the other hand, if you are the type that needs a water filter that works with efficiency and pocket-friendly, then Brita water filter will suit your needs.

Why Using Water Filters is Important

Water is found in the most open spaces that are likely to be polluted with chemicals and as such are not suitable for drinking. Some of these chemicals are because of the breaking down of pesticides, herbicides, pharmaceuticals, and breaking down of the chlorination process. Some of these residues, when taken in water, can cause illnesses.

Other causes for worry when using tap water is lead poisoning arising from old water pipes that still bring water to our homes. In water treatment, plants the presence of chlorine, fluoride, and other dissolved minerals is a reason why you need to invest in the best water filter.

With claims that bottled water is filled from tap water without filtration puts you on the same risk as a person taking water directly from the tap. Therefore, the best way to keep off bottled and untreated tap water is to invest in a water filtration system to help in the elimination of pollutants that may cause more harm to you.

Comparing the Water Filtration Process


This water filter has a five-layer filtration system that works as follows:

Layer 1: Coarse Filter Screen

The coarse filter is infused with an activated carbon filter that removes chlorine, salt, and insoluble sediments such as dirt and silt that may be sitting on the pipes. They are trapped here to protect the reverse osmosis membrane.

Layer 2: Foam Distributor

The foam maximizes contact time when isolating impurities

Layer 3: A Multi-layer System

At layer 3, the activated carbon and the ions used in oxidation are utilized. The carbon reduces the contaminates further while the oxidation process removes metals and chlorine. Any bad smells that may be present are gotten rid of too. The presence of these two chemicals does not allow mold to form.

Layer 4: All-Inclusive Ion Resin

The ion exchange resin is a dual system that traps and scraps out the remaining dissolved foreign ions in water.

Layer 5: Non-Woven Membrane

The non-woven membrane has an ultra-fine screen that works in conjunction with the non-woven membrane to cut get rid of contaminants past this filtration process.  A TDS (Total Dissolved Solids) meter is part of the ZeroWater filter to confirm the filtration efficiency.


Brita filtration technology uses activated carbon granules whose work is to take out impurities trapped in tap water. The filtration process removes chlorine, copper, cadmium, lead, and mercury. It also helps in the reduction of asbestos, benzene, carbon furan, chlordane, carbon tetrachloride, and chlorobenzene in drinking water.

The Brita may only be using a single filtration process, but it has a reputation for producing water with a distinct taste. The makers of Brita claim that their ability to remove chlorine from water is what has led to this fame.

What Brita lacks in design is compensated in high-performance filtration running activated carbon and the ion-exchange granules. The granules are laid on a large surface to change the composition of toxins rendering them harmless.

For confirm its level of efficiency, Brita flashes green, yellow and red when the filter requires replacement.

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The main aim of this article was to help you make an informed buying decision between the two water filters. They are unique in their operations but produce the same results with one giving consumers some level of filtration satisfaction.

The filtration systems use the latest technology that aims to eliminate all water contaminants and impurities. They use top filters that sieve the smallest components in water. Brita is affordable, easy to use and works as efficiently as expected despite the argument that it does not reduce all impurities.

ZeroWater has a free TDS meter and ranks higher in filtering many impurities even though the price is a little bit on the higher side. Some stores may decide to sell the TDS as a separate component, so it is better to ask before committing your dollars.

If you need water that is pure and chemical free, then buy a good water filter that will not let you down. The debate on these two water filters and others in the market is still raging, why don’t you help us know which one you are using and why by posting your comment.

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  1. have used both the Brita and Zero water.




  2. Just bought the Zerowater..love the fresh taste..use it for cooking and drinking!.We also take our water with us in the car..makes all the difference in your coffee..We used a similar pitcher from Canada..but the filtration on this Zero water beats it 5 to one..

  3. Christine says:

    We switched from Brita to Zero over a year ago, and there’s no comparison, Zero is much more effective. The final evidence was when we started watering the indoor plants with the water leftover from the pets’ water bowls,they grew 3 ft in height over the first several months. What a eye opener. It’s Zero for us at the Head Butt Hotel.

  4. I use both,first use Brita,then run the filtered Brita water through my Zero water pitcher. This way I feel like I am removing much of the undesirable materials with my Brita (cheaper filters to replace) and then get the rest with my Zero, and by doing this I can extend the life of the more expensive Zero filters. Works well for me and I love the pure taste of my water afterwards!

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